1st general election ad

check out obama's first general election ad.



i must say, i am excited about this. he is finally doing in this ad what he has needed to do for a while now. the biggest thing about him being a post-racial candidate is that he can really work toward uniting people on economic lines. the jewish family who busts their hump to giver their kids opportunity is no different than the black family that does. the latino family that sacrifices vacations and lavish clothes so that they can send their daughter/son to a better high school is no different than the irish-catholic family who does the same thing.

this ad, much like tim russert's recent passing touches on a familiar vein in the american story. you have some at the bottom who cheat the system by not putting good-faith efforts for self-reliance in and live off of government handouts. and some at the top cheat the rest of the country with smoke-filled-room deals and white collar crimes that go unpunished. however, most of us are in the middle, hardworking people who are willing to make the necessary sacrifices for our ambitions. and that's what barack needs to touch on, that's what he has over mccain and that's what will make him win in november. it screams, "he's one of us" but not in that pretenious, xenophobic-motivated sort of way.

-lx