as the internet represents a larger portion of entertainment consumption broadcast has suffered. most notably, the news. the news is a non-loyal consumer business. meaning, people are pretty much willing to get their news from anywhere. there is nothing irreducibly special about one broadcast over another. the same content, for the most part, is presented, just by different folks. furthermore, the news is a utility for people, much more than a way to be entertained.
this has made the inroads for online news that much easier to cultivate. however, because online news is immediate an on-demand, the eyeballs are spread across the entire day as opposed to being concentrated on one hour. that makes the advertising relationship a lot different than broadcast. an as the advertisement relationship changes often does the business model for any for-profit, ad-based rev company.
breaking news has been the big enchilada in news for decades. kennedy/martin assassinations, berlin wall, clinton's statement on lewinsky all came over breaking news, "interrupting scheduled programming." therefore, there has been much debate over whether breaking news should be released on broadcast news sites or held until the 5pm/6pm broadcasts. for a while, that debate was business-based credible. now it's not, because of all the niche sites/blogs (tpm, politico, huffpo) and aggregators (drudge, google news) who will happily break the story before broadcast.
this diatribe on the news broadcast/digi relationship is only because i saw something real interesting today. msnbc, has a new nbc news/wsj poll on the obama/mccain showdown. they are holding it ot the broadcasts and 'teasing' on their site. really interesting. check it out, what'cha think?
1 comment:
I think that's actually kind of cool. They should try doing stuff like that more often and see what happens.
My guess is that the closer it is to broadcast, then the more likely people are to remember. That's really what it's about anyway. I always want to watch interesting stuff but completely forget about it later.
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